Most entrepreneurs don’t want to be the head of sales, operations, and marketing. Instead, they take on those responsibilities out of necessity. Those without marketing experience often find themselves making integral marketing decisions and can become paralyzed with fear. Unfortunately, this fear is holding their business back from additional revenue.
It’s easy to prioritize the wrong tasks when you’re not sure what you’re doing. Of course, there are excellent digital marketing resources out there to educate yourself — SEO expert Neil Patel and entrepreneur/marketing god Seth Godin are great places to start, but a couple of marketing blogs might not be enough.
You Know It’s Time to Hire a Digital Marketing Agency When:
1. You are in over your head
You know your product or service inside and out. When it comes to your product, you are the expert. The problem is, you don’t know how to market your product online. There’s a big difference between having a great product and having a great business. Product development and marketing are two very different skill sets.
If you’re taking your product to market but know nothing about how to use the internet to market your product, you need help.
2. You have Growing Pains
Once your business picks up steam and the orders are coming in, do you know how to scale your marketing efforts? What typically happens as a business grows is that a particular marketing channel is working – perhaps it has worked for years – but when the owner wants to take the business to the next level, they don’t know how to achieve that.
They don’t know how to use other marketing channels – in this case, the internet – to scale their business.
Another problem we often see is that business owners don’t have time to learn and execute a digital marketing strategy. There are a lot of moving parts involved in marketing a business online. A business owner’s time is better spent hiring the right team to handle their digital marketing while they focus on other business development and financial matters.
3. Your Message Isn’t Coming Through Online
Perhaps your website was created years ago and no longer reflects your brand. Or, maybe it never did. Your website is the face of your business on the internet. You may have an amazing corporate culture, beautiful brick-and-mortar store, or heart-centred company mission, but if your website doesn’t reflect that.
We’re not just talking about branding here. What’s more important is the message in your content. Is your company’s values and mission coming through in your message? Your website is where you have the opportunity to give value to your audience, through page content and blog content.
Social media is an excellent way to promote your message and reach customers. If you’re not getting the results that you want, it’s time to change your strategy.
4. Your Website is Not Getting Enough Traffic
Here’s where the rubber meets the road for many businesses. They have a website, but they aren’t getting the traffic they expect. The reason is typically a combination of everything mentioned above. Business owners frequently don’t know how to market their business online, or they don’t have time because of other responsibilities, and their websites are
Low website traffic reflects a lack of strategy and a solid plan to carry out a digital marketing campaign.
5. Website Traffic not leading to Conversions
Are you telling your audience how to connect with you, how to join your list, or how to purchase from you? If it’s not clear from your web copy and calls-to-action that you offer a valuable resource and want to build relationships with prospective customers, then they will not convert. They may read your content, then leave and probably never return
6. You Don’t Measure Results
As a business owner, you know that “what gets measured gets managed.” You may be measuring costs, sales, profit and loss – the usual business metrics. However, if you’re doing business online and aren’t measuring your website analytics, you’re missing a huge opportunity to understand your audience and what’s working and what’s not.
Maybe you don’t understand the metrics and don’t know how to interpret them. At first glance Google Analytics is confusing. However, ignoring the numbers isn’t going to help your business grow.
Do you see yourself in any of the scenarios above?
If you find yourself in need of online marketing help, it’s time to hire a digital marketing agency.
AI Advertisement provides a perfect combination of experienced Digital Marketing Professionals and Artificial Intelligence-based tools to create result-driven strategies exclusively tailored for your business goals and the industry niche to get the best results.
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