Some brands who have been around for a long time are afraid of change. They continue to do things the same way, not realizing that there is a chance they can be surpassed by someone new and innovative. But companies that take risks have the ability to unlock opportunities that others view as being too risky. This is where the greatest companies find advantages and where giants often meet their demise.
Reddit has become an important part of the internet, and it is one of the most popular websites in terms of traffic. This year its Alexa rank reached 6th in the US. It is not only a social network but also can be used for marketing purposes. As Reddit will soon be changing its design, it’s time to get prepared for using Reddit in 2021.
Here is the complete guide on how to use Reddit for marketing in the year 2021. Reddit is one of the most powerful social media platforms, with over 430 million active users and thousands of subreddits where you can reach your target audience.
- Host Your Own Subreddit for Customers & Fans
Building a community around your product gives you the opportunity to go directly to your customers. You can connect with them, learn from them and get feedback on the product that you have created.
When a brand is able to develop a community, that can be an advantage. You can use that information to your advantage if the audience is active and you build a relationship with them.
One of the best places to find a community is on Reddit. A lot of organizations overlook the power of this platform because individuals are often anonymous as they choose not to associate with their real names or companies.
But when you look at organizations like Twilio, Stripe & Salesforce you see organizations who have fans & customers that want to talk about their products on Reddit.
- The Salesforce Subreddit has 36,500+ members
- The Stripe Subreddit has 2,600+ members
- The Twilio Subreddit has 1,400+ members
That’s a lot of people visiting a Subreddit and giving these companies the ability to communicate, connect and develop stronger relationships with their audience on a daily basis.
- Use Reddit For Product & Customer Feedback
It’s been over 5 years since Tim Soulo from Ahrefs posted on /r/bigseo asking for feedback on their product. The original thread resulted in 116 comments, and Tim was met with a wide range of comments that varied from harsh critique to raving fans. It was exactly what you would expect from an AMA on Reddit.
In the original post in 2015, Tim & Ahefs were met with mixed reviews from /r/BigSEO. They were criticized for their pricing model but also how they handled the dialog with the community.
This comment stood out as a sentiment that a few of the members of /r/BigSEO had when this effort first went down:
This type of feedback and critique would be enough to scare some brands away from ever doing an AMA or Reddit again. But instead, Tim and Ahrefs have come back year after year with the same post looking for feedback from this community so they can learn from the people who use their product.
This is what smart brands do.
Even if they don’t like the music… They listen to it. And if the music isn’t aligned with their taste; they try to find a way to change it instead of packing up their bags and quitting.
- Piggyback On Other Well Established Subreddits
Subreddits are communities on Reddit where people talk about things relevant to their own interests. There are Subreddits about sports, video games, memes, politics, personal finance, funny pictures and much more. The opportunity that exists within Subreddits is to create your own like the team at Twilio or leverage an existing one like Ahrefs.
When you’re trying to figure out what type of content will resonate with your target audience, a good place to start is the Subreddit where they already spend a lot of time. You can use that Subreddit as a place to learn what type of content your audience wants to see by interacting with them in meaningful ways.
The Sherlock Homeboy approach is a methodology that we’ve used on Reddit multiple times to identify what content people want.
The process of doing is quite simple:
- Visit a relevant subreddit
- Sort the content by Top Posts
- Analyse the Top Trends
- Create unique content
- Submit it to sub reddit
- Generate significant Reddit results
Conclusion:
If you’re looking to find success on Reddit in 2021, there are many ways to do it. This complete guide is designed to help you build a successful Reddit strategy that will drive traffic and conversions for your business.
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