Digital marketing can be a powerful tool for growing your business. If you’re looking to grow your business, chances are that you’ve already heard that digital marketing is affordable and easy to scale. And you probably want to know how it works. The real question is… how?

In October, Microsoft announced the development of a new crawling protocol called IndexNow. The protocol promises to make crawling and indexing more efficient. Google has remained silent about whether they will adopt it or not until now.
A Google spokesperson issued a statement affirming that Google will be testing the new IndexNow protocol.

Understanding the link between the budgets, conversions and Cost per Acquisition can impact the PPC campaigns for your company.

If your visitors don’t trust you, they won’t overcome their apprehensions about the dangers of web-based interactions. Your website plays an important role in earning visitor trust and confidence – it should come across as trustworthy and credible to encourage visitors to convert.

SEO doesn’t have to be difficult. If you figure out what your website needs and track your progress, you know how to get the most out of SEO.
For those who are new to the term, SEO refers to the process of improving your website to boost its visibility when individuals search for your services or products in search engines such as Google, Bing, etc.

John Mueller was asked in a hangout about an example of when Google’s Disavow tool produced a bad outcome. They uploaded a disavow file to remove bad links, but within days their rankings collapsed.
Mueller answered the various questions and then addressed the timing between uploading the disavow and the ranking changes, in the process revealing how long it takes for Google to work the contents of a disavow into their algorithm.