The “Empty Restaurant” Problem: Why a Great Website Isn’t Enough Imagine you’ve built the most beautiful restaurant in the city. The decor is stunning, the

For the better part of two decades, “optimization” has been synonymous with one thing: keywords. We’ve all been there—hunched over spreadsheets, analyzing search volumes, and

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In the digital age, the most valuable real estate for a local business isn’t its physical storefront; it’s the coveted “Local Pack” on a Google